ROCKWOOL and Rockpanel have joined forces in developing a high performance, fire resilient cladding project which has transformed three high-rise residential towers for Sandwell Metropolitan Borough Council.
The Crofts in Smethwick consists of 270 homes within Ashcroft, Birchcroft and Elmcroft houses.
This development is located on a major arterial route into the city of Birmingham within a district that ranked 12th out of 326 in terms of deprivation in a 2010 study of the country. The three tower blocks, originally constructed in the 1960s, were in universally poor condition, showing signs of major wear and tear to the building fabric, windows, roofing and balconies. In the absence of any wall insulation, they were also proving very difficult to heat and especially challenging to keep warm for those tenants living in fuel poverty.
Refurbishment at The Crofts also offered an opportunity for Sandwell Council to rejuvenate not just these high-rise homes but also the wider area as they sought to bring a renewed sense of pride in their surroundings to residents and the local community.