Why fit in when you were born to stand out?
Chameleons don't sing like birds or call like frogs, or engage in any type of verbal communication. Yet, they do have a powerful tool at hand: they can interact with their ability to change colour.
Contrary to popular belief, chameleons usually don’t change colour to camouflage themselves. Instead, their colour change is primarily used for intraspecific communication and to maintain a favourable body temperature. They also use their colourful anatomy as a “billboard” to communicate with their surrounding environment.
Chameleons don’t blend in with their surroundings. They stand out and show their inner world to the public by means of their own colourful language.
When designing buildings, you also have the power to communicate with colourful statements. With Rockpanel Chameleon, you can let a building interact with the world.
Dare to stand out.
Dare to be extraordinary.
