a. What information do we collect?
Tracking on apps and websites
If you contact us for support, sign up for marketing materials or other offerings through forms on our websites or apps, we collect the information you provide. To help keep our databases updated and to provide you with the most relevant content, we may combine information provided by you with our cookie tracking information, email tracking, customer information and login tracking. Additional we can combine your data with information provided by third parties. For example, the size and industry of the company you work for (if you have provided company name) will be provided from sources including, professional networking sites and information service providers.
The purpose of such processing is to be able to communicate with you and provide general service and support. The legal basis for the processing is the performance of a contract between you and ROCKWOOL (Article 6 (1) (b) GDPR) and/or our legitimate interests in such purposes (Article 6 (1) (f) GDPR). We will keep personal data collected via contact forms until the purpose of processing specified above has been achieved, unless the enquiry relates to a business relationship. In that case, the retention periods for business relationships apply. Please refer to Section C.1.
Emails we send you either for marketing purposes on the basis of your consent or in relation to events you have signed-up for may include tracking technologies that tell us whether you have received or opened the email or clicked a link in the email.
We process this information with the purpose of being able to deliver personalised content. The legal basis for this is our legitimate interests in developing, evaluating, promoting and selling our products and services (Article 6 (1) (f) GDPR).
If you create an account with us, we may collect profile information, including name, e-mail address, username and password as well as your profile activity. We process this information with the purpose of being able to deliver our services on the websites or apps to you. The legal basis for such processing is the performance of a contract with you (Article 6 (1) (b) GDPR). Personal data collected via profiles and accounts will be deleted when the purpose of processing specified above has been achieved, unless the profile or account relates to a business relationship. In that case the retention periods for business relationships apply. Please refer to Section C.1.
b. Marketing and online advertising
We may reach out to you through different marketing and advertising channels to inform you about new products, services and events, relevant guides and instructions, industry and leadership updates and any offers which may be relevant to you. We strive to provide the most relevant information to you and base it on the information we have collected.
Email and SMS
If you have provided your consent for receiving marketing material from us either through a form on our website or after confirming through a double opt-in email, we will reach out to you via email and/or SMS. We tailor the content based on the information we have collected, e.g. clicks in emails, web pages visited, demographic or geographic information etc.
Marketing offers will be described to you prior to the data collection and your consent will be required before any marketing material is being forwarded to you by email or SMS. Should you no longer wish to receive marketing information from us you can at any time unsubscribe using the unsubscribe link you will find in all our marketing emails.
Website and apps